Google Adwords is the most popular form of business advertising including both on-line and traditional media. In recent years it has rapidly displaced / replaced most other forms of advertising.
For just a small budget, businesses of all sizes can promote their products and services to a highly targeted audience. In addition, Adwords allows you to:
target specific search phrases and customer location or language
maintain complete control over your daily and monthly advertising spend
adjust your advertising to your hours of business and/or to peak periods
pay only when qualified customers actually visit your website.
Effective advertising in Google requires:
identifying the relevant search phrases used by customers who are actually likely to buy
well-written ads
campaign reporting management adjusting
Adwords is a highly targeted form of advertising where the advertiser only pays when the viewer clicks on the ad and visits the advertisers website.